“Our goal with the redesign was simple: make all major functions accessible within two taps.” – Evernote
Now that, my friends, is a legitimate SMART goal!
The only thing I am unsure of is the time frame they were working with, but I’m sure they were as concise in that area as they were with the rest of this very well-written goal.
And the result is beautiful! A brand new interface with bolder colors, cleaner lines, and increased functionality!
For a company with so much popularity and so much growth in the last few years, I am thoroughly impressed that they continue to improve a product that is already years ahead of its time.
But what resonated with me as I read about their new launch of Evernote 5 was THE GOAL. With such well-developed goals, no wonder their company is expanding by leaps and bounds!
I’m used to hearing goals like: “streamline processes”, “improve sales” and “increase profits”. These goals are not only boring, they are not specific and they are difficult to measure. Even a relatively good goal such as: “create a new user-interface in the next 3 months to reflect the growing demand for increased functionality” is lame and wordy compared to “make all major functions accessible within two taps.”
This inspires me to reexamine some of my own goals, personally and professionally, and make sure they are as SMART as possible.
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